An initiative by:
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Targets population
Merchants, business owners, and entrepreneurs.
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Key components
Consulting, coaching, and training.
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Topics
E-commerce, digital marketing, digital payments, business and communication strategies, and business marketing.
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Execution period
2021 version: August 19 to December 24
2022 version: April 18 to October 29
Results
3342
Strengthened entrepreneurs
30
Departments
313
Municipalities
9%
Located in rural areas
63%
Women
Testimonials
Marinella Guerrero
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"I feel very happy. I learned so many things. I saw the need to take my company to another level and to have it more digitized with the aim of having an online store so that our customers can have access to our products through these channels. I thank the Ministry, Findeter, and Cymetria for considering us entrepreneurs. It was a very valuable contribution!"❞