An initiative by:
-
Target population
Microenterprises affiliated with the Colombian Family Subsidy Fund, Colsubsidio.
-
Key components
Consulting, support, design, and implementation of digital strategies.
-
Topics
Digital channels, digital brand, brand positioning, and digital marketing.
-
Execution period
June 20, 2022
March 19, 2023
Results
118
Impacted companies
48%
In digital channels
24%
In digital marketing
15%
In digital brand
13%
In Positioning
Testimonials
José Corredor
❝
I found this Micro E program very interesting. I liked the level of training and knowledge that the trainers have, and I recommend it for people who are a bit more traditional and want to be in a more face-to-face market, so they can make the leap to digital migration, with a platform and the knowledge base they need to reach more people and have a greater impact.❞