Success case

Micro E + Digitales

We implement comprehensive digital strategies to improve companies' online presence through brand positioning, consolidation of the digital image, and optimization of digital channels.

An initiative by:

  • Target population

    Microenterprises affiliated with the Colombian Family Subsidy Fund, Colsubsidio.

  • Key components

    Consulting, support, design, and implementation of digital strategies.

  • Topics

    Digital channels, digital brand, brand positioning, and digital marketing.

  • Execution period

    June 20, 2022
    March 19, 2023

Results

118

Impacted companies

48%

In digital channels

24%

In digital marketing

15%

In digital brand

13%

In Positioning

Testimonials


José Corredor

I found this Micro E program very interesting. I liked the level of training and knowledge that the trainers have, and I recommend it for people who are a bit more traditional and want to be in a more face-to-face market, so they can make the leap to digital migration, with a platform and the knowledge base they need to reach more people and have a greater impact.